{"id":3409,"date":"2010-08-19T00:00:00","date_gmt":"2010-08-18T22:00:00","guid":{"rendered":"http:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/"},"modified":"2010-08-19T00:00:00","modified_gmt":"2010-08-18T22:00:00","slug":"marketing-tip-include-link-to-your-app-in-newsletters","status":"publish","type":"post","link":"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/","title":{"rendered":"Marketing tip: Include link to your app in newsletters"},"content":{"rendered":"
I have registered on a lot of sites and opt-in for their newsletter to be notified of updates.<\/p>\n
One thing bugging me is, when a site sends a great mail in their newsletter but doesn’t include a direct link to their web site. The mail is coming from their domain so it isn’t hard to guess but users are lazy<\/em>!<\/p>\n Since I’m registered on too many sites to visit regularly, I probably do want to visit a site, if it contains exiting updates but I have to admit, that without a direct link, I might not go for a visit but just archive that mail instead. It’s a pity so I’m suggesting this template for all your newsletter posts.<\/p>\n These basic elements should be in any marketing mail you send. If you are using any tracking tool, such as CampaignMonitor, you will notice a lot of people actually clicking your main web site link.<\/p>\n","protected":false},"excerpt":{"rendered":" I have registered on a lot of sites and opt-in for their newsletter to be notified of updates. One thing bugging me is, when a site sends a great mail in their newsletter but doesn’t include a direct link to their web site. The mail is coming from their domain so it isn’t hard to … Continue reading Marketing tip: Include link to your app in newsletters<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","spay_email":"","jetpack_publicize_message":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"\nHi Peter [name of user, if known],\n\nWe have just updated our site with a cool new feature, allowing you\nto Y while doing Z. It's amazing and magical. Boom. Read more about\nthis on our blog? [link to blog post, if available]\n\nVisit us at thecoolapp.com [link to your site]\n\nKind regards,\n[personal name or team code name]\n\n--\n\nThis mail was sent to john@doe.com [email] because you signed up \nfor thecoolapp.com [link to site]. Unsubscribe immediately, if you do\nnot wish to receive more updates from us [link to unsubscribe link].\n<\/code><\/pre>\n