{"id":3409,"date":"2010-08-19T00:00:00","date_gmt":"2010-08-18T22:00:00","guid":{"rendered":"http:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/"},"modified":"2010-08-19T00:00:00","modified_gmt":"2010-08-18T22:00:00","slug":"marketing-tip-include-link-to-your-app-in-newsletters","status":"publish","type":"post","link":"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/","title":{"rendered":"Marketing tip: Include link to your app in newsletters"},"content":{"rendered":"

I have registered on a lot of sites and opt-in for their newsletter to be notified of updates.<\/p>\n

One thing bugging me is, when a site sends a great mail in their newsletter but doesn’t include a direct link to their web site. The mail is coming from their domain so it isn’t hard to guess but users are lazy<\/em>!<\/p>\n

Since I’m registered on too many sites to visit regularly, I probably do want to visit a site, if it contains exiting updates but I have to admit, that without a direct link, I might not go for a visit but just archive that mail instead. It’s a pity so I’m suggesting this template for all your newsletter posts.<\/p>\n

Hi Peter [name of user, if known],\n\nWe have just updated our site with a cool new feature, allowing you\nto Y while doing Z. It's amazing and magical. Boom. Read more about\nthis on our blog? [link to blog post, if available]\n\nVisit us at thecoolapp.com [link to your site]\n\nKind regards,\n[personal name or team code name]\n\n--\n\nThis mail was sent to john@doe.com [email] because you signed up \nfor thecoolapp.com [link to site]. Unsubscribe immediately, if you do\nnot wish to receive more updates from us [link to unsubscribe link].\n<\/code><\/pre>\n
These basic elements should be in any marketing mail you send. If you are using any tracking tool, such as CampaignMonitor, you will notice a lot of people actually clicking your main web site link.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have registered on a lot of sites and opt-in for their newsletter to be notified of updates. One thing bugging me is, when a site sends a great mail in their newsletter but doesn’t include a direct link to their web site. The mail is coming from their domain so it isn’t hard to … Continue reading Marketing tip: Include link to your app in newsletters<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","spay_email":"","jetpack_publicize_message":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"\nMarketing tip: Include link to your app in newsletters • Peter Theill Site<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tip: Include link to your app in newsletters • Peter Theill Site\" \/>\n<meta property=\"og:description\" content=\"I have registered on a lot of sites and opt-in for their newsletter to be notified of updates. One thing bugging me is, when a site sends a great mail in their newsletter but doesn’t include a direct link to their web site. The mail is coming from their domain so it isn’t hard to … Continue reading Marketing tip: Include link to your app in newsletters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/\" \/>\n<meta property=\"og:site_name\" content=\"Peter Theill Site\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-18T22:00:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@theill\" \/>\n<meta name=\"twitter:site\" content=\"@theill\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theill.com\/#website\",\"url\":\"https:\/\/www.theill.com\/\",\"name\":\"Peter Theill Site\",\"description\":\"What\\u2019s going on in the personal life of Peter Theill\",\"publisher\":{\"@id\":\"https:\/\/www.theill.com\/#\/schema\/person\/d65d009363af2cc0a150b55dc20fa301\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.theill.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/#webpage\",\"url\":\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/\",\"name\":\"Marketing tip: Include link to your app in newsletters • Peter Theill Site\",\"isPartOf\":{\"@id\":\"https:\/\/www.theill.com\/#website\"},\"datePublished\":\"2010-08-18T22:00:00+00:00\",\"dateModified\":\"2010-08-18T22:00:00+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.theill.com\/#\/schema\/person\/d65d009363af2cc0a150b55dc20fa301\"},\"headline\":\"Marketing tip: Include link to your app in newsletters\",\"datePublished\":\"2010-08-18T22:00:00+00:00\",\"dateModified\":\"2010-08-18T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theill.com\/#\/schema\/person\/d65d009363af2cc0a150b55dc20fa301\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theill.com\/blog\/2010\/08\/19\/marketing-tip-include-link-to-your-app-in-newsletters\/#respond\"]}]},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.theill.com\/#\/schema\/person\/d65d009363af2cc0a150b55dc20fa301\",\"name\":\"Peter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.theill.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4f96a08152550e603ee595403f3ba57?s=96&d=retro&r=g\",\"caption\":\"Peter\"},\"logo\":{\"@id\":\"https:\/\/www.theill.com\/#personlogo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_shortlink":"https:\/\/wp.me\/p8TYI1-SZ","jetpack-related-posts":[{"id":3402,"url":"https:\/\/www.theill.com\/blog\/2011\/04\/25\/use-sensible-defaults-when-building-a-web-mobile-or-desktop-application\/","url_meta":{"origin":3409,"position":0},"title":"Use sensible defaults when building a web, mobile or desktop application","date":"April 25, 2011","format":false,"excerpt":"While working on migrating \u201cgomore.dk\u201d, a Danish ridesharing service, to Rails 3, I figured it would make sense to look into the existing database to figure out if I could add some sensible defaults when creating e.g. new rides. 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